Some advice from Chuck Wendig

Haven't done one of these in a while, but if you're a writer here's a little wisdom from Chuck Wendig. If you like this, go read the rest of the post at his blog. There are 24 other tips on using social media. And, as is typical with a Chuck post, don't go if you have easily offended eyes. Chuck has been known to work blue.

"You are not a brand. Social media is not your platform. The world has enough brands. You are not a logo, a marketing agenda, a mouthpiece, a Spam-Bot. Approach social media not as a writer-specific tool (keyword: tool) catered only toward your penmonkey self and see it instead as a place where you can bring all the crazy and compelling facets of your personality to bear on
an unsuspecting populace, your audience. People want to follow other people. People don’t want to follow brands."