Do you have marketing tips?

A woman I know from my newspaper days has asked me to come speak to her creative writing class. I think it's going to just be a general info session, but I think she'd like me to focus a bit on marketing. I can tell them my experience, but I'd like to share what others have tried. Stuff that's worked and stuff that hasn't. If you have any tips or advice that students could use, would you leave me a comment?