Thursday, January 29, 2015

Finding Faded Light: Tomorrow and how you can help

So this is it. Tomorrow Finding Faded Light comes out, and you can finally stop hearing me talk about it. Well, talking about it so frequently.

I am putting final touches on the file I will upload to Amazon this evening, and, if all goes well, you'll be able to purchase it tomorrow morning.

I'm excited about this book. I think it's a good story. I think it moves Rexall in a good direction, the direction I need him to go for what I have planned for Book 3. It also introduces two new characters that you'll see more of in future books, including one that could support a whole series of stories on his own. (Full disclosure, I'm already planning a stand alone for this guy.)

But after I hit the publish button on this, the heavy lifting on my end is done. The writing and production is the only part of the publishing process that I have any real control over. Once a book is out in the world, the best I can hope to do is influence someone's buying decision, I can't make that person actually click the buy button. And this is where I need help from all of you. I want to ask you to do three things for me tomorrow, if I can.

Buy the book

This is fairly obvious. I write books because I love doing it, but I also do it to sell books. But there's more than pure greed as a motivation here. I also want to try and beat Amazon's algorithm, and the only way to do that is with strong and sustained sales.

A bit of an explanation: There is something at Amazon that authors call the 30 Day Cliff. It's something built into Amazon's algorithm that gives more weight to a book in the first 30 days of its release. On Day 31, a book that had been selling steadily will suddenly start to drop. For some books it's dramatic, like falling off a cliff. For others it's more gradual. But for all books it's real.

So how do you beat this bit of math? Honestly, I don't know. But I'd imagine that a book getting out of the gate strong and then maintaing something close to that level of sales for a sustained period would go a long way. That's why I need everyone to log in to Amazon tomorrow and buy a copy of Finding Faded Light. Let's get Amazon's attention.  Books that get their attention get promotion. Books that get promotion get sales. Sales help you avoid the cliff. At least that's the theory. Help me prove it.

Review the book

While I'll be thrilled if you buy Finding Faded Light, I'll be doubly thrilled if you actually read and review it. This is also part of beating the Amazon algorithm. Amazon likes reviews (A secret, authors do too). The more reviews a book has, good or bad, the more notice it gets from Amazon. That book is more likely to find its way into Amazon's engine and get a lift from promotion.

But other readers like reviews too. I know that I've bought a book that I was skeptical about simply on the strength of reviews. Or lack of strength. I've bought some cheap books simply because I thought "There's no way it can be that bad." It usually was. But, the point is that readers like reviews. They have real power to influence a purchase decision.

So, if you've taken the time to read the story then I'm hoping I can get a couple more minutes of your time and get a review.

Tell others about the book

If you follow me on any sort of social media then you know I haven't been shy about promoting this book. The cover has been everywhere. So have countdown graphics. I've been posting blogs pretty regularly. I feel like I've built up some good traction, but tomorrow is the key day. I will take all the visibility I can get. That's why I'm asking for your help. If you see a Facebook post coming from my author page, would you mind sharing it with your friends? If you see a tweet from me, would you mind retweeting it?

They say that someone needs to see a product multiple times before they buy it. The more I can get Finding Faded Light in front of people the better the chances of converting them to readers and then to fans.

OK, that's it. I never intended this post to be this long. If you made it this far, thanks for reading. And thanks, in advance, for any help you can provide tomorrow.

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