Saturday, January 10, 2015

Plans for 2015: More books, more blog posts, a newsletter

I've been working in marketing for a few years now. It'll be four this year if you're counting, but you shouldn't be. I'm not.

In that time, I've learned a lot of things about connecting with markets, getting products in front of people, and raising your profile among your potential audience. I do a pretty good job of putting those tactics into practice for clients at the day job, but I've never really done it for myself. Exhibit A: I haven't posted here since September. That's not blogging/marketing best practices. Hopefully that all changes in 2015. I've got a few plans in place to increase my marketing efforts that shouldn't put a lot of stress on my day job or my writing time.

The new cover for Chasing Filthy Lucre.
The rest of the books in the series
will have a similar look. Branding!

Most of my plans are pretty basic, sort of must-dos for anyone who wants to say they are taking this
author/publisher thing seriously. First is release more books and stories. There's nothing that sells books like other books, especially when you write in series like I do. I've got the follow up to Chasing Filthy Lucre coming out in the next few weeks. The cover is ready. I've just got to make some last corrections to the story, and it'll be ready for some light formatting then publishing. I've also got four other novellas planned for this year in a new series that I'm excited about writing. Two short stories are planned for that series as well. And, hopefully Book 3 and another novella in the Chasing Filthy Lucre world.

As mentioned, I've got to update the blog more often. I know how to do this for clients at work. It's all about planning posts and standing features. But, I suppose it's easy to do for someone else, not as easy to do it for yourself. Like I said, I've got blog posts planned. I've got some standing features that I'm working on. This place should be more interesting to visit in 2015.

I also need to create an author website to better my web presence. A site is table stakes at this point, and without one I'm not really in the game. I'm working on that now, so that should change some time soon. If I can get past me perfectionism, that is. I have a vision in my head, and I'm reluctant to change from that.

But the first thing I'm doing -- and the one that is most important -- is creating a mailing list so I can update people about new releases and other fun stuff. This is one of the first things we recommend clients do when we bring them on at work. I know what a good list can do, but I've never tried to build one for myself. Well, I am now. I don't plan on sending out message after message, just information about new releases. Maybe a quarterly update. And, for sure, free stories and other stuff as a thanks for being part of the list. If you're interested in signing up, click this link.

So that's it: my plan. Not very sophisticated, but, honestly, nothing about marketing is all that complicated. A lot of it comes down to consistency and common sense. I think I have the second part down, now to master the first.


  1. "I've got the follow up to Chasing Filthy Lucre coming out in the next few weeks."
    Holy cow, this is great news! Also, I love the newsletter and your focus on branding. Exciting developments! :-)

  2. Thanks. I'm excited, too, about the coming year. That's especially true for the CFL followup. It's taken way too long to become a reality.

    Like I said in the post, the marketing and branding is stuff that I already know how to do. I just need to apply it to the book side of my world and see if I can make it work there. The frustrating thing, I think for me -- and our clients at the day job -- is that there's no magic bullet. It'd be great if someone said "Follow these steps and you'll be a success." The only that you can do is to put yourself in the best position to succeed, then hope you do.