Jarrett Writes

"I will tell you my guiding light: writing is all about the reader. I never sit down and start out thinking about “what I’d like to write.” I start out with what I’d like to read. I’m even more interested in what others would like to read. I think about the reader all the time—where they are in their minds, where they want to go next—then I write until they get there. Writing is not about me. It’s about my readers."

B.V. Larson in a guest post on Joe Konrath's blog. Read the post. It's short. It's good. And Larson's sales numbers are staggering.