Good for her. I can't imagine there are too many people on the indie path who would turn down money like that.
And I found this quote from the Times article interesting:
“I want to be a writer,” she said. “I do not want to spend 40 hours a week handling e-mails, formatting covers, finding editors, etc. Right now, being me is a full time corporation.”
They attribute it to her blog. Read the whole post here.